Designer &
Product Strategist

I bring a founder’s mentality to designing products, experiences, brands, and teams.

I've spent over a decade working with teams to ship products that delight users and advance organizations’ goals. Learn More

Staff UX Design Lead @Verily. Previously Head of Design @Admithub , Chief Design Officer @BevSpot , Lecturer @Northeastern


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Case Study

AdmitHub AI Suite

Leading product design and user research of the SaaS platform helping educators use behavioral science to nudge students toward success


Case Study

Connected Proof

Designing the cross-device software for an industrial IoT platform to help make food and beverage production more sustainable


Case Study

BevSpot Inventory

Leading the UX evolution of an industry-favorite app by working closely with customers and “taking over” their jobs for the day


Service Post
All service


Design

Bicycles are my design inspiration—a Rapha 5×5 talk


ADVENTURE

Talking to a giant tanker from a little plastic boat


Design

Paying homage to (or stealing from) your inspiration


About

Designer, developer, and product strategist trying to move the needle.


I’ve been called a ‘pragmatic’ designer.
I take that as a compliment.

My professional work slants towards product design that can make a measurable impact. Usability over style. Stylish when called for.

Learning from your customers and shipping delightful, yet useful tools for them is both rewarding and challenging, which is why I've been drawn to working with early products, especially those where you can get to know your users personally.

I’ve had the privilege of working with some great teams on some truly impactful products, and have learned a thing or two along the way. I bring that experience to new ventures and try to share it with folks through mentoring and writing.

I tend to think about design like a founder, because I’ve been one. Balancing process and instinct, the goal is to find harmony between user delight and business strategy, as fast as you can deliver quality.

If this seems like your cup of tea, I'd be pleased to chat about your project needs. My availability is below.

-Alex-


Our Design
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